This upright bouquet, photographed against a pristine white background, captures a moment of calm beauty, as though it has just been finished in a Holloway flower studio and placed down for a final check. The eye is immediately drawn to the abundance of daisy-like white chrysanthemums, each bloom composed of crisp white petals that form a soft halo around a bright yellow-green centre, giving the bouquet a fresh, open expression. Threaded among these are several elegant, closed lily buds, tall and slender, their outer petals a soft green gradually blushing towards creamy white at the tips, hinting at fragrant flowers yet to emerge. Fine, branching stems of white gypsophila are interspersed throughout, their tiny blossoms creating an airy, almost cloud-like layer that lightens the entire arrangement. Around the outer edge, glossy dark green leaves offer structure and depth, their surfaces reflecting a gentle light that enhances the purity of the white flowers. The stems are gathered firmly and encased first in rustic brown kraft paper, its natural fibres and gentle crumples suggesting an organic, eco-conscious touch familiar to residents near Holloway's parks and community gardens. Over the paper, a sheath of clear cellophane wraps the bouquet, slightly crinkled and catching soft highlights, serving both as protection and as a subtle finishing detail. The base is neatly cinched and tied, giving the bouquet a tidy, conical form ready to be carried to a service or delivered to a quiet home. The overall effect is one of grace, simplicity, and solace, ideal for expressing sympathy or sending a message of peace and support within the Holloway community.
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Set against a pure white studio background, this hand-tied bouquet radiates understated elegance, like a moment of stillness before being delivered to a doorstep in Holloway. At its centre, generous clusters of white daisy-style chrysanthemums form a cushion of soft petals, each flower circling a vivid yellow-green disc that adds a gentle brightness. Rising above and weaving between the daisies, several tall lily buds stand closed and serene, their elongated forms sheathed in pale green, with subtle transitions to creamy white along the tips, suggesting blooms that will gradually unfold in the days to come. Delicate sprays of white gypsophila, or baby's breath, drift through the arrangement, their tiny flowers dotting the spaces between stems like a fine, airy lace. Surrounding everything is a collar of glossy dark green foliage, the leaves dense and healthy, providing a rich backdrop that makes every white petal appear even more luminous. The bouquet is wrapped with care: an inner layer of rustic brown kraft paper adds an earthy, natural feel, its softly creased surface giving the design a handcrafted character often associated with independent Holloway florists. Over this, a transparent cellophane layer, slightly rumpled, catches reflections and hints at the bouquet's crisp freshness. The wrapping is gathered tightly at the base of the stems and neatly tied, forming a conical shape that is easy to carry and present. The finished arrangement conveys quiet comfort, purity, and hope, making it a fitting choice for sympathy tributes, hospital visits, or thoughtful gestures to families across Holloway who need a gentle touch of floral solace.

PURE ELEGANCE£65.00

  • Handcrafted by Your Local Florist
  • Freshly Made to Order
  • Delivered by Hand, Not Courier
  • Guaranteed to Impress
  • Same-Day Delivery - order by 3PM for delivery today
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Pure Elegance is a timeless white bouquet designed to bring calm, beauty and sophistication to any space. Handcrafted by Florist Holloway in Holloway, this gentle arrangement showcases snow-white lilies, delicate white spray chrysanthemums and cloud-like gypsophila for a soft, romantic look. Each stem is carefully selected for quality and freshness, making this the perfect choice for birthdays, anniversaries, sympathy gestures or simply to brighten someone's day.

Your Pure Elegance bouquet is delivered in bud wherever possible, so you can enjoy watching the lilies and chrysanthemums gradually open and reach their full, fragrant bloom over several days. We proudly offer a 5-day freshness guarantee, giving you confidence that your flowers will look beautiful for longer.

Ideal for modern homes, minimalist interiors and elegant events, this all-white flower arrangement pairs effortlessly with any décor. Next-day flower delivery is available across Holloway and surrounding areas on orders placed before 4pm, making last-minute gifting simple and stress-free. In the rare event that a bloom is out of season, our expert florists will substitute with flowers of similar colour, style and equal or greater value, ensuring your bouquet always looks luxurious and thoughtfully finished.

Choose the Pure Elegance White Lily & Chrysanthemum Bouquet when you want a premium floral gift that feels classic, pure and effortlessly stylish.
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  • Google * * * *

    The funeral flowers were lovely, well done.

    S
  • Google * * * * *

    Ordered the flowers to be delivered to friends in Oxford. The bouquet were delivered early in the morning and the company sent an email to notify me. Pretty convenient. Thank you.

    J
  • Google * * * * *

    Elegant bouquet. You could definitely tell that it's been created by experienced florists.

    P

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